Due Diligence Analytical Services for Small Business Buyers
Wall Street-grade diligence for the deals Wall Street ignores: faster, and at a fraction of the cost.
Institutional analysis for Main Street acquisitions.
- Delivery
- Days, not weeks
- Focus
- Sub-$10M EBITDA businesses
- Pedigree
- 20 years institutional buy-side
Overview
Too small for Wall Street.
Too important to get wrong.
Workup provides due diligence analytical services for buyers of small businesses: independent searchers, search funds, and high-net-worth acquirers targeting sub-$10M EBITDA companies. Workup delivers institutional-grade diligence analytical services at speed, priced for Main Street acquisitions rather than Wall Street budgets. Deals too small for Wall Street, but too important for buyers to get wrong.
Two passes on every number
An AI-native analysis engine performs the tie-out, add-back testing, and benchmark pull at speed; the reviewer of record confirms or overrides every finding and signs the report.
Institutional pedigree
Built on a 20-year institutional buy-side background, bringing hedge fund-caliber analysis to every engagement.
Priced for Main Street
Institutional-grade diligence priced for Main Street acquisitions rather than Wall Street budgets.
How the analysis is built
Two passes on every number.
The model does the mechanical work
An analysis engine performs the tie-out (books reconciled to tax returns, revenue traced to bank deposits), tests every seller add-back against the documents provided, including bank data on Quality of Earnings and Diligence engagements, and pulls the industry benchmarks. Every schedule foots and cross-foots before anything renders; a run that does not reconcile does not produce a report.
The reviewer of record signs
A practitioner with twenty years of institutional portfolio management experience confirms or overrides every finding, adjudicates every judgment call, and signs the report. Reviewer overrides are recorded in the engagement file with their source and date.
Your data stays yours
Documents are processed through enterprise AI services under agreements that prohibit training on your data, encrypted in transit and at rest, and deleted 90 days after delivery unless you ask us to retain them.
Services
Institutional analysis for the purchase of a small business.
One analyst's read, at each stage of the deal.
| Where you are | What you need to know | Product |
|---|---|---|
| Looking at a business, before an offer | Is this worth an offer at this price, and does it finance? | Pro |
| About to sign a letter of intent | Do my terms match what the numbers show? | LOI Review |
| Under a letter of intent | What does the business really earn? | Quality of Earnings |
| Under a letter of intent, wanting the full picture | Where does the business sit in its market, what is it worth against comparable deals, and do my terms hold up? | Diligence |
| After any report, when new months arrive | What changed? | Report Update |
Pro
$3,500 per engagement
The screen before you make an offer. Built on what a buyer has at that stage: the seller's package and the tax returns.
- The seller's numbers tested against the filed returns
- The seller's accounting basis and policies, read from the returns and the statements
- Every add-back the seller claims, marked as supported by the returns, not supported, or needing evidence
- Normalized EBITDA after a market management cost, shown as a range: the low end counts only what the returns support, the high end adds what needs evidence. Reported EBITDA and SDE are both stated, and the income statement is restated on that basis
- The business in its industry, from Workup's own industry research, cited to public sources
- Revenue, margins and customer concentration where the package shows them, with contract terms where contracts are provided, and net debt on the latest year-end balance sheet
- What the asking price implies as multiples, each named by its base, set beside comparable transactions of similar size, with a computed quality scorecard
- The effect of each adjustment on the price, at the median multiple of those transactions
- Whether the deal finances at the asking price: debt service coverage on your proposed structure where you provide one, then on standard SBA 7(a) terms at the current rate, at both ends of the range, against the coverage standard quoted from the SBA's lending rules, with the share of the unverified add-backs that must hold up to meet it. Arithmetic only
- The risks, ranked by their effect on earnings, with a numbered question to the seller for every open item
- What a full Quality of Earnings report would verify next, and the documents requested and not provided
Reviewed and signed by the reviewer of record. Includes a 30-minute findings call. The fee is credited in full toward a Quality of Earnings or Diligence engagement on the same deal within 60 days.
Pro does not review bank records. It is a screen, and it is not prepared for a lender to rely on.
Already have bank records? Start with the Quality of Earnings, or credit this fee toward it within 60 days.
Engage Pro ($3,500 checkout)See the sample reportQuality of Earnings
$10,000 per engagement
The earnings product: what the business really earns, proved against the bank records, the tax returns and the IRS transcripts. For a buyer under a letter of intent, or commissioned by a lender.
- Books reconciled to the tax returns and to IRS transcripts, line by line
- The seller's accounting policies in one table: the basis of accounting, revenue recognition, depreciation, inventory and deferred revenue
- A cash proof: bank deposits set against reported revenue for the trailing twelve months and two fiscal years
- Every add-back classified as accepted, modified or rejected, with the document behind each
- Related-party items, each stated at the arm's-length figure or flagged: rent to an owner entity, family on payroll, owner-affiliated charges
- Normalized earnings, with SDE and EBITDA both stated, the bridge from year to year, and the income statement restated on the normalized basis
- Revenue quality, customer concentration, margins and cost structure
- Working capital by month, with the level the figures support for the purchase agreement, and receivables and payables by age
- Inventory, where the business carries it: count or roll-forward, aging, and whether inventory at close is inside or outside the price
- Capital expenditure and asset condition
- Debt and items that behave like debt at closing, netted with cash to one net debt figure
- Tax exposure: sales tax, payroll tax and contractor classification, stated as findings
- The lender's debt service coverage test on historical earnings, with no reliance on projections
- The questions sent to the seller, the answers received, and the questions left unanswered
- A ranked risk register and a checklist of every procedure performed
Delivered as a written report, an Excel databook and an executive summary deck. Includes a 30-minute findings call and 60 days of support. For a buyer, a reliance letter to a named lender is available.
Engage Quality of Earnings ($10,000 checkout)See the sample reportDiligence
$15,000 per engagement
The investment case for a buyer under a letter of intent: where the business sits in its market, what comparable deals say it is worth, and whether your terms hold up. Written by a twenty-year institutional investor, on fully verified earnings, with the complete Quality of Earnings work included.
- Industry and market dynamics
- Competitive position and what protects it
- The quality and direction of the earnings
- Comparable transactions and comparable companies
- The characteristics that move the multiple, and where this business sits among them
- An implied range at market multiples, shown as arithmetic on cited data
- Observations on the structure of the deal
- The ten questions to ask next
- Your proposed terms set against the findings: price, working capital, seller note and earnout
The four judgment sections are written by the reviewer of record, a twenty-year institutional investor. Includes a 60-minute call, a call with the seller, and 60 days of support.
Workup's findings are financial and commercial. Legal, human resources, environmental, information technology, insurance and regulatory diligence are outside the report.
Engage Diligence ($15,000 checkout)See the sample reportAdd-ons
Deal Perspective, $5,000. An investor's read on the deal: how the business sits in its market and against comparable transactions, the characteristics that move its multiple, and an implied range at market multiples. A memo of about twelve pages with a 60-minute call. Available with Pro or a buyer's Quality of Earnings report. Included in Diligence. Checkout · See the sample report
LOI Review, $1,500. Your offer terms set against the findings, term by term: price, working capital, seller note and earnout. A two-page review within 48 hours, with a 30-minute call. Available with Pro or a buyer's Quality of Earnings report. Included in Diligence. Checkout
Report Update, $1,500. When the seller delivers further months after your report is issued, Workup re-runs the affected sections and issues a memo stating what changed, with revised figures and a revised coverage test. Available on any report within 120 days of its date. Three business days from receipt of the new months. Checkout
Expedited delivery, plus 45 percent. 48 to 72 hours from complete documents.
For lenders
The Quality of Earnings report is available as a lender-commissioned engagement at $10,000. A Secondary Review of a report prepared by another firm is $5,000. Details are on the SBA Lenders page.
Delivered within five business days of complete documents. The clock starts on the business day Workup confirms in writing that the document set is complete against the request list for the tier. List prices apply to purchases up to $10 million involving a single operating company; larger or multi-entity deals are quoted.
Workup reports state findings and their implications. They are not audits, valuations, or investment, legal or tax advice, and they do not tell a buyer whether to buy or a lender whether to lend.
Your documents
Encrypted in transit and at rest · never used to train AI models · deleted 90 days after report delivery · E&O and cyber insured.
About the Founder
Gray Smith
Founder, Workup AI
Gray F. Smith spent twenty years as an institutional investor at Millennium, Caxton and J. Goldman, and founded Franklin Street Capital Partners. He began his career in investment banking at Lehman Brothers, in corporate finance and M&A for communications and media companies. He founded Workup to bring that analytical standard to small business acquisitions.
Every workup applies the same discipline used to evaluate public companies: rigorous financial analysis, document-level verification, and clear-eyed judgment about what the numbers actually say.
Contact
Start your workup.
Send us your deal. We’ll respond within one business day.
Or call (404) 618-2635.